Business Development Manager

Employer: Right at Home Atlantic Home Care & Assistance Ltd.
Position: Business Development Manager
Terms of Employment: Full-time / Permanent
Existing Vacancy: This posting reflects an ongoing opportunity for future openings
Location: Fredericton, New Brunswick
Employment Address: 1015 Regent St #300b, Fredericton, New Brunswick E3B 6H5
Hours of Work: 32.5 hours/week
Language: English
Benefits: Eligible for medical and dental benefits and a signing bonus of $150 per client upon activation of their schedule and a 3% ongoing commission continuance for as long as the client remains serviced by the business. The ongoing commission will be based on net revenue. The position is also eligible for discretionary bonuses and/or salary increases in accordance with company policy.
Salary: $93,440 CAD / year
Contact: Please send resumes to zuhair@rightathomecanada.com and include “Business Development Manager” in the email subject line.

Duties:
• Developing and implementing business development, marketing, and community outreach strategies to expand the company's home care services and increase access to in-home care for seniors, individuals with disabilities, and people requiring assistance with daily living activities.
• Supporting the company's mission of improving clients' quality of life by establishing strong relationships with healthcare professionals, community organizations, and other referral partners who can connect individuals and families with appropriate home care services.
• Conducting approximately 40 weekly visits to hospitals, rehabilitation centres, physicians' offices, medical clinics, retirement residences, long-term care facilities, social service agencies, senior centres, and other organizations that may refer clients requiring home care assistance.
• Identifying potential referral sources, establishing and maintaining professional relationships with discharge planners, social workers, case managers, nurses, physicians, and healthcare administrators, and educating them about Right at Home Canada's personal care, companionship, respite care, dementia care, post-hospitalization support, and other in-home care services.
• Identifying community needs for home care, developing referral networks, generating new client inquiries, and promoting services to individuals and families seeking assistance for aging parents, adults with disabilities, and people recovering from illness, injury, or hospitalization.
• Explaining available care services, coordinating follow-up with prospective clients and their families, and working with the Care Planning team to facilitate appropriate assessments and service arrangements.
• Planning and participating in community health fairs, senior wellness events, caregiver support programs, networking functions, trade shows, and public education initiatives to increase awareness of home care options.
• Developing and distributing promotional materials, delivering individual and group presentations, communicating the benefits of professional in-home care, and representing Right at Home Canada in a professional manner to strengthen the company's reputation and visibility within the local healthcare and senior care communities.
• Researching local market trends, identifying underserved populations and emerging home care needs, monitoring competing home care providers, and developing targeted marketing strategies to increase client referrals and service utilization.
• Collaborating with management, care coordinators, and the Care Planning team to develop outreach plans, establish business development goals, review referral conversion rates, monitor key performance indicators, and identify opportunities to improve client acquisition and retention.
• Maintaining accurate records of referral relationships, prospective clients, meetings, follow-up activities, and sales opportunities in the Client Management System, as well as submitting weekly outside sales reports through Inflowcare.
• Conducting regular meetings with management and the Business Development team are required to evaluate performance, discuss referral trends, address barriers to growth, and coordinate business development initiatives.
• Through strategic marketing, healthcare referral development, community education, and relationship management, the Business Development Manager helps Right at Home Canada expand its home care services, connect more individuals and families with appropriate in-home support, strengthen partnerships within the healthcare sector, and promote safe, reliable, and compassionate care that enables clients to remain independent in their own homes for as long as possible.

Requirements:
• A bachelor’s degree in communications, public relations, marketing, journalism or in a related field is required
• Several years of experience in a Business Development role
• Prior experience in the home care services industry
• Prior experience using client management system software such as Inflowcare
• Excellent interpersonal and communication skills

AI Disclosure: We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.